GTM · Sales · AI adoption consulting
Sales systems that actually work.
From early-stage startups and marketplaces to contractors and professional firms, I help businesses put strategy and structure behind their go-to-market and fix how they sell — the pipeline, the follow-up, the team and the tools — and put AI to work where it actually saves time and wins deals.
Revenue
Pipeline
Win rate
Repeat customers
Why partner with me
Big tech experience
Applying the do’s, the don’ts and the tech stack of big players so you don’t have to.
Small business ownership
Hands-on experience in building, growing and sustaining a profitable business.
Global perspective
Helping businesses expand across borders and break into new markets.
What I help with
I build systems that work: sales strategies that win deals, customer journeys people remember, and growth plans your team can actually follow.
01
GTM & sales strategy
A go-to-market plan and a clear process from first contact to signed deal: target segments, pipeline stages, scripts and playbooks, and pricing conversations. For early-stage teams, that includes positioning, the monetization model and the metrics to track before your first sales hire.
02
AI adoption & tech stack
The right tools, connected and actually used: CRM, phone and scheduling, quoting and invoicing, plus practical AI for lead generation, instant follow-up and customer service. I audit what you have, cut what you don’t need and set up the rest for your team.
03
Sales playbook & team training
A sales playbook your team can follow, plus workshops and coaching for in-house teams — selling locally, into the US, or into Europe, Asia and the Middle East, with the cultural nuance each market needs.
04
Service design & customer journey audit
I walk through your business the way a customer does — from first search to final invoice and beyond — and show you exactly where people get stuck, wait too long or quietly leave.
Discover
Search, ads, reviews, website, first impression
Inquire
Calls, forms, response time, follow-up
Buy
Quotes, proposals, pricing, closing
Deliver & return
Onboarding, service, invoicing, reviews, referrals
Who I work with
Whether you run a seed-stage startup, a roofing crew or a ten-person accounting firm, the fundamentals are the same: the right customers, a clear offer and a process that turns interest into revenue. No business is too local or too early to reach out.
Early-stage startups & marketplaces
You’ve launched and found early users, but growth still depends on the founders. I bring the GTM strategy, structure and process: who to target, how to make money, how to win sellers and buyers, and which numbers to watch.
Contractors & home services
Roofing, HVAC, plumbing, remodeling, landscaping and more. Get found by the right local customers, turn calls and form fills into booked jobs, stop leads going cold, and keep past customers coming back for repeat work, reviews and referrals.
B2B tech & SaaS
Founder-led sales that needs a repeatable process and a playbook before the first sales hire.
Professional services
Agencies, consultancies, accounting, legal and financial firms — win more of the right clients without relying only on referrals.
Businesses selling across borders
Entering the US, or selling from the US into Europe, Asia and the Middle East.
How we work together
Start with an audit, then choose the level of support that fits where your business is today.
Step 1 · Start here
Customer journey & sales audit
A start-to-finish look at how customers find you, reach you, buy and come back — plus your pipeline, follow-up and tools — ending in a prioritized action plan. Fixed price, delivered in 2–3 weeks, and credited toward your first month if you start a retainer within 30 days.
For startups and marketplaces: the audit also covers positioning, pricing and monetization, customer (or seller and buyer) acquisition, and the metrics your team should review each week.
$750flat fee
Step 2 · Monthly retainers
For owners who need a sounding board
Advisor
Strategy and accountability for owner-led businesses.
From $1,500 / month
- Two strategy calls a month + message support
- Monthly pipeline & KPI review
- Sales scripts and follow-up templates
- Quarterly customer journey check-in
For businesses ready to build a real sales system
Growth
Hands-on help building your GTM plan, sales process and tools.
From $3,500 / month
- Everything in Advisor, with weekly calls
- GTM plan, sales process & playbooks
- CRM and tech stack setup
- One AI workflow set up every month
- Monthly coaching for your sales or front-desk team
For teams scaling up
Fractional Sales Lead
A part-time head of sales, before you hire a full-time one.
From $6,000 / month
- Everything in Growth
- I run pipeline meetings and coach your reps
- Hiring and onboarding your first salespeople
- Team training, including cross-border selling
Add-ons available upon request.
All retainers have a 3-month minimum.
Hi, I’m Nigar.
I’m a sales and go-to-market strategist with over a decade of experience helping businesses grow, build stronger customer relationships, and turn opportunities into revenue.
My career spans Apple, Yelp, TriNet, and Rippling, where I’ve worked across B2B sales, account management, digital marketing, and technology solutions. I’ve partnered with businesses ranging from local contractors and professional service firms to growing technology companies, helping them navigate complex sales cycles, improve customer acquisition, and identify opportunities for growth.
Fluent in English, Russian, and Turkish, I bring a global perspective to business development, with experience navigating international markets and communicating across cultures. I understand that successful sales strategies aren’t always one-size-fits-all, especially when businesses are expanding into new markets.
Beyond my corporate career, I’m the founder of Mosstique, a creative business I built and grew from the ground up. That combination of enterprise-level experience and hands-on entrepreneurship shapes my approach: practical strategies, smart systems, and solutions that make sense for the people running the business.
Questions, answered
What does a sales and go-to-market consultant do?
I help businesses build the systems behind their revenue: who to target, how to position and price the offer, how leads move from first contact to signed deal, and which tools and AI workflows support the team.
Who do you work with?
Early-stage startups and marketplaces, contractors and home service businesses, B2B tech and SaaS companies, professional services firms, and businesses selling across borders.
How much does it cost?
Every engagement starts with a $750 flat-fee customer journey and sales audit, delivered in 2–3 weeks. Monthly retainers start at $1,500 (Advisor), $3,500 (Growth) and $6,000 (Fractional Sales Lead), with a 3-month minimum. The audit fee is credited toward your first month if you start a retainer within 30 days.
What is a fractional sales lead?
A part-time head of sales. I run your pipeline meetings, coach your reps, and help you hire and onboard your first salespeople, so you get sales leadership before you’re ready for a full-time hire.
Do you work remotely?
Yes. I work with clients remotely, worldwide, in English, Russian and Turkish.
How do we get started?
Book a free 30-minute call. We’ll talk through where your business is today, and I’ll recommend whether to start with the audit or go straight to a retainer.
Let’s find the revenue you’re leaving on the table.
Tell me a little about your business. I’ll reply within one business day to set up a free 30-minute call.
Prefer to pick a time? Book your free call directly →