Entertainment

10 Opening Credits You Have To Recognize...

...if you were growing up in 80-90s in a post-Soviet country. Special thanks to my brother for having an awesome memory!

I'll go chronologically backwards, from the ones you remember for sure, to the ones that'll awaken your earliest memories.

1. Sunset Beach 1997-1999

Yes, we were young, stupid and were watching this blah

2. Hélène et Les Garçons 1992-1994

I mean... Yeah, we were all in love with this cute bass-guitar guy, who probably had no idea how to play it.

3. Twin Peaks 1990-1991

Would scare me to death every time they show the dead girl.

4. Agatha Christie's Poirot 1989-2010

Loved reading it, loved watching it.

5. Crime Story 1986-1988

This was one of my favorites. It was my favorite time of the day, when I would climb on my dad's laps and pretend to understand why these men shoot each other. But I definitely loved the theme song.

6. Moonlighting 1985-1989

This was when I fell in love with Bruce Willis and I'm still faithful, even after a number of trashy action movies. When the series ended, me and my brother were dreaming about writing the continuation.

7. Santa-Barbara 1984-1993

The most favorite guilty-pleasure of our parents.

8. Mike Hammer 1984-1987

The cool guy.

9. La Piovra 1984 (Mini-series)

Every Azerbaijani remembers and loves this one.

10. Return to Eden 1983 (mini-series)

I even remember some quotes, goddammit.

Of course there was much more - I didn't include the Latin American ones. I'm just wondering did no one have lives back then?!

Anyway, enjoy :)

10 Best Super Bowl Ads

I love creative commercials. I mean, who doesn't? Viral Video Chart has put together Best Super Bowl Ads, according to the number of times they have been shared on Facebook and Twitter.

Mashable shows the top 10. Enjoy.

10. Budweiser: Wassup

And Wassup's remake made during the last presidential campaign in the US.

9. Snickers Super Bowl Commercial 2010 with Betty White

8. Audi 2010 Green Car Super Bowl Commercial

7. Doritos® - Crash the Super Bowl 2010 Finalist - Snack Attack Samurai

6. 1984 Apple's Macintosh Commercial

Also, check out the new Motorola - Empower the People.

5. NEW E*TRADE: Baby - Girlfriend

4. Doritos®: House Rules

3. Old Spice: The Man Your Man Could Smell Like

2. 9/11 Bud Commercial: AIRED ONLY ONCE

1. Volkswagen Commercial: The Force.

I Met the Walrus

In 1969, a 14-year-old Beatles fanatic named Jerry Levitan snuck into John Lennon's hotel room in Toronto and convinced him to do an interview. 38 years later, Levitan, director Josh Raskin and illustrators James Braithwaite and Alex Kurina have collaborated to create an animated short film using the original interview recording as the soundtrack. A spellbinding vessel for Lennon's boundless wit and timeless message, I Met the Walrus was nominated for the 2008 Academy Award for Animated Short and won the 2009 Emmy for 'New Approaches' (making it the first film to win an Emmy on behalf of the internet).

This is without doubt one of the best things I've ever seen.

Euro-with-no-Vision

I've started my work in PR when I was 20. Even though it was a governmental structure, we were lucky enough to have good management and actually try to do something. On the other hand - we were close enough to other governmental structures to know how much money gets spent and what outreach was being received. Budgets were enough to feed the families of the whole management, while outreach was simply not worth it. At least PR wise. If you are thinking about starting business in Azerbaijan, probably the first word you should learn is "otkat" (ot-cut). This word we adopted from Russian language means the amount of money one has to bribe with if he receives a grant or a purchase from a certain structure.

And if you think that this is being covered and not talked about - you're mistaken. An Azerbaijani is usually fine talking about the otkats he received or had to pay. "How else should my family survive in this economy", he'll say if you ask.

Otkat works in all fields: business, education, arts and of course PR. As a result - cattles of expensive 4-wheel-drives filling the streets of Baku, millions spent on projects, outreach of which are once again - not worth it. 20 million manats for Flowers Day, 10 million dollars on participation in Eurovision (while Russia only spends 30 thousand), millions of money on cultural events around the world, which are mostly attended by Azerbaijanis. And does it bring more tourists to Azerbaijan? No, it only makes people pick up the phone and check the prices and then choose Turkey or Spain for vacation. Because it's simply much cheaper.

Let me tell you another PR story, which I've already mentioned a few days ago will write more broadly about in my next post.

A couple of months ago German Embassy contacted me asking if I would be interested in attending an International Blogger conference to be held in Berlin in May. "Of course!", I said. A month and an interview later - I was chosen as a representative of Azerbaijan to attend a 10-day Bloggertour organized by the Foreign Office of Germany.

What can I say? It turned out to be the best event I've ever participated. Not only was it well-planned and completely paid, but also so informative, I've already drafted two and wrote 1 post about things I've seen and learned there. And I'm only going to mention 30% of it - parts of the program that impressed me the most.

As a result - 16 most popular bloggers from around the world (and my blog was the weakest there) sharing their impressions and experience with their readers, who will repost those in their blogs or share on their Facebook pages. Outreach - thousands of readers and a line for the next year's tour.

Should I tell about a number of scholarships for international students and kind of promotion it gives to a country? Or work with Social Media activists? Or hundreds of festivals and celebrations held all around the world? La Tomatina in Spain? Saint Patrick's day in Ireland? Shopping festival in Dubai? Even the Pillow Fight in London? Or Karneval der Kulturen in Berlin I was lucky enough to see?

That's my friends, what I call PR. And our ambitions to show ourselves in a good way by spending loads of money are nothing more than just a nice icing on a really bad cake, no one will order again. And no otkat will save it.